I’m
so overprotective mom to my two toddlers, I want them to have a strong skin
which protects them against scratches and scrapes from rough play. To be honest
I sometimes say “NO” to rough play but Johnson’s empowers mom to now fearlessly
say “PWEDE!” to #DADVENTURES with the help of Johnson’s® Milk+Rice™
and Johnson’s® Milk+Oats™ at the #Dadventures Camp
headlined by Dingdong Dantes, Marian Rivera and baby Zia.
We went to the Johnson’s® #Dadventures
Camp held recently at Dusit Thani Manila, it was an indoor spectacle complete
with wooden camp accents, colorful teepees, and a picnic area where guests
gathered to know more about what #Dadventures are and how parents can keep
their little one’s skin strong and healthy at all times—so they’re always ready
for rough play!
Upon entering the venue, there are the
camp rules:
- Moms, leave your “Kaba” at the
door.
- Let Dad have his fun.
- No saying “No!” to #Dadventures.
The hosts, Bettinna and Clinton Carlos, kicked off the event with
a warm welcome and a brief discussion of the camp guidelines, telling moms to
leave all their worries at the door and let the dads have their rough and
tumble moments with the kids. “As a single mom, I was really overprotective of
Gummy when she was a toddler,” Bettinna shared. “Luckily, my brothers Clinton
and Alison were always there to keep the mood fun and play the happy-go-lucky
father role to Gummy.”
Johnson’s® encourages
anxious moms like Bettinna to say “Pwede!” to moments of rough play. The
brand lovingly refers to these activities as #Dadventures, special moments of
bonding with a father-figure that contribute to a toddler’s happy, healthy
development.
‘Camp Counselor’ Professor Perlita De
Leon, an expert in Developmental Psychology from UP Diliman, supported this,
saying, “Many local and international studies highly encourage rough play
because it plays a vital role in a child’s physical, social, and cognitive
development.” She cited a statistic, lifted from a global survey, that said
that ‘40% of dads are told “NO” by their partners when they start engaging
their toddler in rough play’.
While well-intentioned, anxious moms who
deprive kids of these #dadventure moments might be doing more harm than good.
According to Professor De Leon, exposure to new environments and the
opportunity for play not only aids in the formation of friendships, it
also boosts self-confidence. Games such as crawl racing and kiddie
wrestling strengthen the muscles and aid in the development of fine and
gross motor skills. Through the use of tools that encourage a bit of
problem solving, cognitive functions are nurtured. She clarified that “The
benefits of #dadventures are can be gotten even if play is led a brother, an
uncle, even mom herself – as long as the person exhibits the same behaviors and
mindset traditionally displayed by “dad”.
To equip moms with the knowledge to ensure
that #dadventures are safe, Dr. Loverna
Arcilla Suratos, MD, FPDS emphasized that it is important for toddlers to have
strong and healthy skin.
“The skin is your first
layer of defense against environmental irritants. Young skin – even up to
age 7 – is still developing. In fact, a child’s skin is 30% thinner than an
adult’s and therefore still weak and prone to irritation, scrapes, and
scratches. By keeping your little one’s skin nourished, you can help it become
stronger, more elastic, and more resilient to scrapes and scratches,” Dr.
Suratos shared.
She recommended to resist
the temptation to switch to family bar soaps that can further weaken skin and
to continue use of mild liquid washes and lotions that contain powerful
nourishing ingredients. Oats, for example, contain avenamethrides,
a naturally-occurring compound that has properties that protect against skin
irritation. Products that contain milk and rice are often fortified with
vitamins that help keep skin not just soft and smooth, but, more importantly,
strong, healthy, and ready for #dadventures.
Coming from Dr.
Suratos’ recommendations on what ingredients to look for in a skincare
product, Ria Gatmaitan, Senior Brand Manager of Johnson’s®, revealed
that the Johnson’s® Milk range contains precisely those ingredients
Dr. Suratos recommended, citing the Milk Proteins sourced from European cows,
Colloidal Oats, and Rice Extracts found in each formula.
Johnson’s® Milk+Rice™
is fortified with 200% more skin vitamins and Johnson’s® Milk+Oats™
locks in moisture for up to 24 hours so that skin feels strong and healthy
after just one use. She ended her talk by encouraging moms to be fearless
when it comes to allowing rough play and to say “PWEDE!” to #Dadventures with
the help of JOHNSON’S® Milk+Rice™ and Milk+Oats™
To demonstrate the efficacy of JOHNSON’S® Milk
range, celebrity mom Marian Rivera applied these products to Zia’s skin
before visiting the different camp stations. “JOHNSON’S® baby talaga
ako ever since! I use it on myself and on Zia kasi
tried-and-tested brand na talaga siya at palaging may bago.”
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| The Dantes Family Go On #Dadventures |
Dingdong Dantes and Zia were the first
pair who tried the various #Dadventure Camp activities before the rest of the
guests followed. Dingdong proudly said that the kinds of tasks they
accomplished at each station are similar to how they play at home. “Pagod but
it’s very worth it. I truly support #Dadventures, for I know it will make
Zia more sociable and bonded with me, just like how my dad and I were,” shared
Dingdong.
Superstar Marian Rivera was of course
present all throughout the event to cheer for her husband and kid. Asked how
Marian felt while Dingdong and Zia were playing, she said, “Sa totoo lang,
I’m the stricter parent and hindi talaga ako masyado pumapayag sa rough
play noon. But knowing Zia’s skin is protected with Johnson’s®, aba, pwedeng-pwede
na talaga mag-#Dadventures ang mag-ama ko. Dati kala ko mild lang or nakaka-ganda
lang ang Johnson’s Milk, ‘yon pala
nakakapagpatibay din siya ng skin.”
Take it from the Dantes family and say
“PWEDE!” to #Dadventures with Johnson’s® Milk+Rice™ and Johnson’s®
Milk+Oats™ baby bath and baby lotion. Available in leading supermarkets,
drug stores, and department stores nationwide.
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| Thank you Johnson's Baby Philippines for these goodies. |
