Press Release: The SM Mall of Asia Lights Up, Sanrio-style!

The 6th Annual MOA Grand Festival of Lights set to spread holiday cheer.

Heads up, Sanrio fans! Hello Kitty and her friends are in town to bring the Christmas cheer! Join the gang as they bring season’s greetings all around the Mall of Asia grounds in the Grand Festival of Lights every Saturday from November 29 to December 25.

This is the 6th year that SM MOA will hold its Christmas parade, and it keeps getting bigger and grander where thousands are expected to witness this year’s SM MOA holiday treat! For this year, Hello Kitty and other beloved characters such as Keroppi, Little Twin Stars, Badtz-Maru, My Melody and many more will spread joy and happiness for fans of any age. The 12 colorful Sanrio mascot floats, which depict Christmas celebrations around the world, will also be accompanied by a parade of mascots, dancers and performers to add to the fun! 

The Grand Festival of Lights motorcade will be held every Saturday starting on November 29, until Christmas day. The parades, which will start at 5:30 p.m., will begin from the North Arcade and end at the SM MOA By the Bay with a big bang via a grand fireworks display. A special Christmas Day parade also awaits the young and young-at-heart, with more surprises and spectacles in store for holiday shoppers! 

Christmas is the best time to create new memories, and there is no better way to spend it with loved ones than to enjoy the sights and sounds of the season. The Mall of Asia is perfect for those who want to bond with friends and family with fun activities for one and all! Here are other activities to look forward to during the holidays: Witness the magical SM By the Bay Tree Lighting Ceremony on November 29, Meet and Greet Santa Claus at 3 p.m. every Saturday and Sunday at the Main Mall Atrium; and enjoy Pyromusical Weekends every Saturday and Sunday at 7 p.m. at the SM MOA By the Bay.  

For updates on fun holiday events, visit the Facebook page SM Mall of Asia or follow @TheMallofAsiaOfficial on instagram and @TheMallofAsia on Twitter.

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